Events are usually implemented as part of the broader aspects of brand positioning, brand expression and brand experience. At GEE, we deliver events that meet your brand essence, marketing and communication needs. To deliver the right kind of event, GEE will work with you to carefully analyse your brand direction through events, then go on to develop a high impact event plan, designs and communication strategies, execute the event, monitor and evaluate the event. Cost optimisation is critical in every event; so, GEE will shower you with solutions that will enable you gain maximum yields from your event resources. At the end, GEE will present to you a comprehensive final report about the performance of your event against your desired brand direction including insights and recommendations of the best next steps.
Successful events are driven by effecting marketing and public relations strategies to draw in the right audiences at the right time and in the right place to perform the brand`s desired actions. Our team of experienced marketing and public relations experts will work with you or your organisation to analyze your brand direction through events, develop event marketing and public relation plans, messages, designs and activities, present these to you or your organisation for approval, execute all approved plans and activities as planned, monitor and evaluate the impact of these strategies. In addition, our network of experienced and reliable associates within the traditional and digital media fraternities are an added advantage at your disposal that guarantee far reaching and high impact events, ensuring effective use of event resources and guaranteeing our clients the highest possible return on investment from their events.
Events are avenues through which your brand can offer tangible experiences that cause lasting impressions on the minds of your target audiences. AT GEE, your event will eloquently articulate your desired brand character complete with brand expressions that resonate with and attract your target audiences.
You can take your event to a whole new level by adding a touch of cinema, theatre or drama to create a highly engaging and memorable experience for your audiences. With GEE`s event production, all the creative, technical, and execution components of your event will beautifully come together in such a way that your event will breathe a whole new life of wonder. This is one of the best ways to give your audiences an exceptional experience at your event.
Media is critical in the marketing, promotion and coverage of an event. Getting adequate exposure and publicity increases the factors of event success as it exposes the event to news articles, magazines, blogs and so much more. This instantly means targeting for larger audiences, boosting the morale for the event, and also creates goodwill among the masses. With this in mind, the media can also prevent the success of an event and its important that they are well managed. Our team of experts is experienced in the inner workings of both traditional and digital media and will deliver media management strategies that ensure that the media adequately facilitates the success of your event.
Event sponsorships are not only used to provide financial resources, they also open up easier access to larger audiences, more locations, social proof and so much more, consequently increasing the value of your event. AT GEE we`ll support you in identifying and connecting you with brands that will heighten your event value through mutually beneficial sponsorships and partnerships.
GEE has expertise in exceptional planning, execution and evaluation of Face to Face Events, Virtual Events and Hybrid Events.
Event measurement using statistical data collection will give you insight into how audiences are engaging with your brand, revealing how your products/ services affect your consumers and potentially justifying the (possibly enormous) cost of not having the event at all.
In addition, at the end of your event you may want to know how many new leads the event generated to validate the cost of the event, and if the goal of your event was to increase awareness, the Return on Investment (ROI) can be adjusted to estimate the net value of your efforts.
Regardless, at GEE, you will be supported with the measurement of your event ROI thus enabling smart, informed decision making for your next event.
Located in the heart of East Africa, Green Emerald Events and Exhibitions (GEE) pulsates from Kampala, Uganda providing remarkably outstanding events and exhibition management services.